SKINCARE GUIDE: VITAMIN C

Vitamin C is a classic ingredient in cosmetics: the gold standard in antioxidant action, with countless benefits and used in almost all types of products, such as toners, moisturizers, eye creams and even sunscreens. Despite its notoriety and unshakeable reputation, there are some doubts and misconceptions about this essential ingredient.

Water-soluble, vitamin C is a natural component of healthy skin that the human being cannot produce, but which it receives and accumulates through food, particularly citrus fruits which justify the inevitable orange color chosen by the marketing departments from brands for most cosmetics rich in this ingredient.

It is the most abundant antioxidant in the skin, but as we age the skin becomes less able to store vitamin C from food or food complements, and its levels in the epidermis and dermis decrease. Fortunately, vitamin C cosmetics do exist and, when properly formulated and packaged, they work by helping to correct them.

At AVENUE CLINIC we believe that a personalized skincare routine is an important step on your well-being journey.

Vitamin C has many benefits for the skin: it is antioxidant, anti-inflammatory and anti-ageing. It protects the skin from environmental stress factors and pollution by neutralizing free radicals. Its anti-inflammatory action helps soothe irritated skin, particularly when exposed to the sun, and is very useful for acne-prone skin. As inflammation can compromise the skin barrier - impeding its ability to retain water - vitamin C also ensures more hydrated and softer skin. It also increases collagen production, which results in firmer, less wrinkled and younger-looking skin. It regulates the production of melanin, due to its action on the enzyme tyrosinase, reducing dark spot and illuminating complexion. Vitamin C also boosts the antioxidant capacity of other molecules naturally present in the skin or in cosmetics, such as vitamin E, coenzyme Q10 and ferulic acid.

By Joana Nobre, pharmacist cosmetologist, for AVENUE CLINIC

Avenue Clinic